Our StoryEst. 2025 · Madrid
“You are a museum of everything that you’ve loved.”
A concept shop and playroom for the little ones, tucked into a bright corner of Plaza Olavide.
Toys, decor, books and stationery from independent makers — each one chosen with intention.
Museum of Mini is a concept shop for the little ones — a curated universe of conscious toys, decor, books and stationery made by independent brands and artisans from around the world.
Every object we carry is chosen with intention, designed to bring a bit of everyday magic into your child’s world.
Inside the shop
A little world on Calle Palafox
Chapter one
A dream in the making
Founded in 2025 by Natalia Swarz, a creative director and designer with a background in hospitality and storytelling, this project has been a dream in the making for years. Natalia grew up surrounded by creativity — her mother had a children’s store, where she first discovered the beauty of thoughtful play.
“Having my two daughters inspired me to create a space that celebrates this spirit — a place born out of a desire to curate an outstanding collection for families.”
Chapter two
A bright corner of Plaza Olavide
In early 2025, Natalia met Julieta, and together they found a dreamy space tucked into Plaza Olavide — lovingly renovated to become both a shop and a cozy playroom.
Between them, they have children ranging from newborns to seven years old — a joyful, chaotic and deeply helpful mix that lets them carefully select the most thoughtful products for every age and stage.
- Founded
- 2025
- Our little testers
- 0–7 yrs
- Home
- Madrid
More than a shop
Our concept
A space to connect — growing a community of families in Madrid who are thoughtful, creative and full of wonder.
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01
Carefully Curated Shop
The most beautiful brands from around the world — most of them small, mom-owned makers. Toys, clothing, furniture, books, decor and more.
Shop the edit -
02
Playroom
A cozy space inside our Madrid store, filled with natural textures, open-ended toys and gentle colours — inspiring quiet joy for little ones and their grown-ups alike.
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03
Celebrations
Birthdays as rituals of joy. Our space becomes a gentle setting for play, connection and meaningful memories — simple and soulful.
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04
Workshops & Events
Art and nature crafts, music, storytelling and movement for children and their grown-ups — always at a gentle pace, always with intention.
“Each brand we carry has a story, a heart, and a reason to be here.”
THE MUSEUM OF MINI TEAM