Our Story
"You are a museum of everything that you've loved"
Museum of Mini is a concept shop for the little ones — a curated universe of conscious toys, decor, books, and stationery made by independent brands and artisans from around the world. Every object we carry is chosen with intention, designed to bring a bit of everyday magic into your child's world.
Founded in 2025 by Natalia Swarz, a creative director and designer with a background in hospitality and storytelling, this project has been a dream in the making for years. Natalia grew up surrounded by creativity — her mother had a children's store where she first discovered the beauty of thoughtful play.
"Having my two daughters inspired me to create a space that celebrates this spirit — a place born out of a desire to curate an outstanding collection for families, with products that are as beautiful to grown-ups as they are to children. In early 2025, I met Julieta, and together we found a dreamy space tucked into Plaza Olavide — a bright corner of Madrid that we've lovingly renovated to become both a shop and a cozy playroom where children can create, play, and explore freely.
Between us, we have children ranging from newborns to seven years old — a joyful, chaotic, and deeply helpful mix that allows us to carefully select the most thoughtful products for every age and stage.
Everything here is hand-picked with love. Each brand we carry has a story, a heart, and a reason to be here.
More than a shop, Museum of Mini is a space to connect. Our vision is to grow a community of like-minded families in Madrid — thoughtful, creative, and full of wonder."
Carefully Curated Shop
We select the most beautiful brands from around the world, most of them are small, mom-owned brands. Our Concept Store features toys, clothing, furniture, books, decor and more.
Playroom
A cozy, inviting space inside our Madrid store where children are free to explore, create, and imagine. Filled with natural textures, open-ended toys, and gentle colors, our playroom is designed to inspire quiet joy, connection, and wonder—for little ones and their grown-ups alike.
Celebrations
At Museum of Mini, birthdays are rituals of joy—simple, beautiful moments to celebrate the magic of growing up. We believe celebrations can be simple and soulful. Whether it's a birthday or another special occasion, our space becomes a gentle, joyful setting for play, connection, and meaningful memories.
Workshops & Events
Join us for moments of creativity, play, and connection. Our workshops and seasonal events are designed for children and their grown-ups to explore, learn, and share together. From art and nature crafts to music, storytelling, and movement, each gathering is rooted in curiosity and joy—always at a gentle pace, always with intention.